ANTONIO FEDERICI – advertising photography
Frederick’s Dairies, an Italian family-run ice cream business, certainly made their mark thanks to our irreverent approach to their new brand launch. In anticipation of their all-singing, all-dancing advertising campaign to introduce their new brand, ‘Antonio Federici Gelato’ they needed advertising photography for campaigns, an extensive catalogue of alcoholic gelato cocktail and food photography, all video production, all media buying, ohâ€¦and PR photography of a funky Fiat 500 filled with opera singers who toured the country singing the new ice cream’s praises around Sainsbury’s stores.
Following the ASA banning of the advertising material, the brand became an overnight sensation, enjoying extensive coverage in the world’s media. It was the most shared story of the day on the BBC’s website, and even made the headlines on hit US Comedy Central show, ‘The Colbert Report’!
Advertising campaign design by Contrast Creative