WEAR CONTRAST – self promotion
Wear Contrast was a self promotion concept that evolved from a simple idea; we wanted to show everyone we could rebrand the toughest of subjects. So naturally we chose to rebrand ourselves.
We set about our task as if we were working with a real client to create the perfect campaign. There were moodboards for the shoot styling, hair and makeup. Mockups of the final printed material were also crafted making sure that we created maximum impact. It was important that we conveyed a high quality product to potential new clients to show who we were and what we do simply, but with an added twist.
We delivered a striking set of images (despite the models!) that were then used as assets for a printed foldout and a microsite. A behind the scenes video was also created with a series of teasers that were used to generate interest via social media channels.
We created a campaign that covered both print and digital, and was a perfect representation of our creative services and a fantastic example of what we can offer. You can visit our microsite here.
Mailer & Website design by Contrast Creative