CLIENT:
HARKEL CLOTHING
New clothing brand, Harkel create fun fashions with a feminine twist. Their style is recognisable for its penchant for cute prints and popping colours - think modern fused with retro. They were in need of lifestyle photography and ecommerce images which captured the spirit of their outfits to launch their brand to the world.
LIFESTYLE
Manchester was chosen for the campaign shoot due to the variety of colourful and interesting backgrounds available. We scouted a number of locations to find the best scenes with bold vibrant backgrounds that would complement the garments.
We wanted the locations to become an extension of each different look so it was crucial that we got the image to look as bold and daring as the outfit combinations themselves. We worked closely with our fashion stylist and the client to achieve each statement look.
We shortlisted around 15 different locations around Manchester City centre, secured all the necessary permits before spending two days shooting the lifestyle images and one day in the studio shooting eComm.
Ecommerce
A contemporary fashion brand introducing a new shopping experience. Harkel aren’t afraid to do things a little differently, which is reflected in their high energy, fun and vibrant e-comm photography.
When pitching our ideas to Harkel we put forward models who have gorgeous smiles and could convey a fun and happy mood. Our intention was to give Harkel an edge in their field and to contrast other fashion brands e-comm.
“The service provided by Ed and the team was exceptional. I’ve worked with many photographers and Ed is the first to go above and beyond to make sure the project runs smoothly. Thank you Contrast for your help on this project!”
Pre-Production
Studio / Fashion E-comm Photography
