CLIENT:

LUUX

Luux are a brand new eyewear brand who wanted to offer their customers something different to conventional eyewear. The product is more about self-expression than smart accessories.

Luux came to us to create a product video to introduce their range of sunglasses. Along with video content they also wanted us to produce product images and lifestyle images with models for social assets.

Luux take an ethical approach to the sunglasses market using more sustainable materials but they don’t let this compromise style, quality or functionality. The Client needed the video to show each product clearly, while having an ‘edge’. Highlighting the USP’s was paramount for the video. Primarily this being the wooden frame, flexible hinges and polarised lenses.

We created storyboards for the video, working to a desired length of 1 minute. As a team, we discussed editing possibilities and ideas for post-production, such as the use of speed and movement, ensuring the storyboards were as creative, yet achievable, as possible.

To achieve a high quality fashion and beauty finish to the visuals and stills, a Profoto Prodaylight Air continuous light was used. This achieves circular highlights and reflections on the sunglasses. The product clips benefited from the use of a turntable, giving a 360 degree view of the Luux sunglasses.

Adding video to a photography shoot, or vice-versa, can be cost effective and makes great sense to give your company an increased range of assets.

We really enjoyed being part of the journey and wish them success with their new range of sunglasses!