MENU Close
Master Video Marketing

Master Video Marketing

Video marketing is an efficient and easy way of connecting with consumers.

Social media consumption is growing at breakneck speed, and consumers are increasingly demanding engaging easily-digestible content. These two forces have combined to form the next evolution of storytelling: video.

The last twelve months have seen video transform from an optional marketing tactic into a core business strategy.

For marketers, this means to reach your target audience and drive real business results, video now needs to be your top priority.

Videos continue to surpass all other forms of media when it comes to grabbing and keeping consumers’ limited attention. On YouTube, which has over one billion users, people watch 500 million hours of video every day. What’s more, a Facebook executive recently predicted that their platform will be all video in less than five years. Apart from sheer volume, studies show that videos get more engagement than other types of posts, and video ads are two times more memorable than photos.

Needless to say, the ubiquity of video can no longer be ignored. To capitalize on this paradigm shift in consumption behaviors and expectations, brands are being challenged to look beyond traditional 30-second TV spots and create compelling digital video content.

The popularity of video continues to grow. It is more than just a trend in content marketing; consumers demand it. If you don’t act now and bring video into the heart of your strategy, you’ll likely get left behind and here’s why…

  • 90% of consumers indicate product videos directly inform purchase decisions. 52% say watching a video makes them more confident in online purchasing decisions.
  • 95% of consumers retain information communicated via video, while only 10% retain information from reading.
  • Video offers the best return on investment. 72% of businesses say the video has improved their conversion rates.


High Contrast Video Marketing Service


High Contrast has a strong heritage & passion for photography and videography. We’ve long been sold on video’s multi-purpose abilities. Forrester research estimates 1 minute of video equates to 1.8 million written words – a picture really does paint a thousand words!

Gone are the days when creating video meant large TV ads with huge production costs, afforded by the big brands only. Today’s consumer wants an opportunity to connect with you, to see if you are authentic. Polished production is no longer necessary. Consumers want short yet engaging messages which provide them with more information (quickly) or something worthy of sharing.

Attract the new client with small promo videos. Convert warm leads with explainer or ‘how-to’ videos. Close more sales with client testimonial footage. Delight your committed customers with animations or social videos they can share with their friends. Check our Food Photography Service to get more idea about how we can help you if your business relates to the Food and beverages niche.

We have worked with top clients in the market. Check this Bentley – Editorial Photography we did back in 2010 for the Swiss Private Banking Magazine at Bentley’s Factory Showroom in Crewe.

Although production is more accessible than ever, it will always require creativity, skill and a knowledge of human psychology to launch a truly successful video campaign. That’s where Contrast can come in.

Get arguably the best, most creative and mutually beneficial marketing medium we’ve seen to date; right at the creative heart of your marketing strategy in 2019. Get in touch today to see how we can help you.

The new year will be the time that brands level-up their video marketing strategies, moving from good to great. Are you ready?

Check this out on HubSpot about the importance of Video marketing in the current digital market.