CLIENT:

88 Vape

The brief was to create campaign content for 88Vape showcasing their new range of the latest vape technology, starting with the photography. The assets were to be used in a brochure, OOH advertising and online. Brochure design by Contrast Creative.

lifestyle production

For the lifestyle images we organised models, styling and MUA for a location shoot around Manchester City Centre. We spent an afternoon in Manchester shooting a collection of still images and footage for video. The main premise was to emphasise the size of the product – showing that it’s easily portable and reaches out to a younger, adult demographic.

creative still life

The second stage of this project allowed us to inject some adventurous creative concepts for the still life photography. There was a clear request in the brief to fully illustrate the small size of the products. We used concoctions of fruit and drink to draw out the colour from the packaging and connect with the flavours.

The client wanted dynamic imagery with a flavour punch. We achieved this by adding motion and a burst effect, making the product and supporting foods appear as they literally bursting with flavour. Results are a playful approach to a product that needed something to visually pop to make it stand out.