CLIENT:
Antonio Federici
Frederick’s Dairies, an Italian family-run ice cream business, certainly made their mark thanks to our irreverent approach to their new brand launch.
In anticipation of their all-singing, all-dancing advertising campaign to introduce their new brand, ‘Antonio Federici Gelato’ they needed an all-singing, all-dancing advertising campaign to introduce their new brand, ‘Antonio Federici Gelato’ to the UK public. The brand is sold exclusively in premium supermarkets Booths and Waitrose, plus Ocado online. A website was required, together with press and TV advertising and extensive, nationwide PR activity.
Following the ASA banning of the advertising material, the brand became an overnight sensation, enjoying extensive coverage in the world’s media. It was the most shared story of the day on the BBC’s website, and even made the headlines on hit US Comedy Central show, ‘The Colbert Report’!
Advertising campaign design by Contrast Creative