CLIENT:

CODE BEAUTIFUL

CODE Beautiful claim to have created the ultimate mascara, whether you want to create a natural day look or vamp it up for a night out, it’s the multi-purpose mascara that’s the ultimate handbag essential.

With such a bold statement they required bold imagery to work on an eye-catching printed mailer that was being sent to prospective clients and stockists, to promote their latest product launch. The images would also be used on their website and social channels, .

We teamed up with with Contrast Creative in this project to bring the brand to life. Their design team worked on the brand identity, typography and printed materials while we delivered a full range of production material used to introduce the new product campaign.

Alongside the photography we created, directed and filmed a punchy black and white film to work alongside the campaign. We planned all aspects of these projects and work closely with a team of stylists when organising the props and the outfits for the shoots.

To ensure the film matched the new rebellious brand and typography, we sourced models who have an edgy look and would appeal to their target market: bold and confident women who want to experiment with their look but without the use of fakery.

We’re extremely proud of how the project came together.