CLIENT:

NINE BARS

We began working with Nine Bars when they approached branding agency Contrast Creative to create concepts for creative product photography. These would then be used to produce a versatile photography asset library of their newly packaged healthy snack bars. The images would be used across multiple channels, promoting their brand.

A key part of the brief was to create still imagery which represented the ‘Good Seeds Great Tastes’ motto of the company. To do this we had to show clearly that Nine have seeds in all of the bars and each flavour variant tastes great.

After speaking to the design team at Contrast to make sure we follow the requirements from the client, we began to formulate ideas to present the strongest concepts to the client. The avenues presented were falling ingredients, patterns, and hands interacting with the bars.

We wanted to create still imagery that was fun, bright and communicated both the healthy and tasty characteristics within the product.

After we have finished photographing the products, it was then straight to editing to perfect the images to reflect the brief. For the stills incorporating the flying seeds we had to take from multiple images and then stitched together to form one image. The floating bars needed a little work to remove their wire support structure.

The images can now be seen across Nine’s social and web outlets.